Oat Avenue Oat Avenue started life in 2020 by founders Iva and Thiviyan who became obsessed with all things oats. After experimenting at home, they ... Oat Avenue started life in 2020 by founders Iva and Thiviyan who became obsessed with all things oats. After experimenting at home, they created their own brand of oat butter and now make the first spreadable granola in the UK. READ MORE