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FREE SHIPPING OVER £40. GO WILD.

JOIN THE NEXT GENERATION OF FOOD MAKERS

Be part of the movement reshaping food, flavour by flavour.

SELL MORE. STRESS LESS. JOIN DELLI.

REACH 1000'S OF FOOD OBSESSED SHOPPERS

Your products, in front of people who get it. DELLI is where curious, quality-loving customers come to discover small-batch, independent makers. If you’ve got the goods, they want to know about it.

YOU MAKE IT, WE’LL HANDLE THE REST

You focus on creating. We’ll handle everything else - from sales to storage and shipping to customer service - all managed via your Maker Hub. No more packing boxes at midnight or chasing invoices. Just more time doing what you love.

BE SEEN. BE BACKED. BE SOLD OUT.

We don’t just list your products. We champion you - with content, campaigns, and shoutouts that fit our strategy and bring your story to life. Our community loves discovering who's behind the goods - and they love to support them.

READY TO JOIN DELLI?

Start your application today

APPLYING IS EASY

1

Apply in minutes

Fill in this simple application - it takes two minutes and you just need the basics about your business.

2

Send a sample

If you're eligible, we’ll ask you to send a product sample. Don’t worry - all the details are in the application

3

Wait to hear back

Once you've applied, we’ll be in touch with next steps. We aim to reply quickly - no long waits here.

APPLICATION TIMELINE

We’re actively onboarding new makers now and reviewing samples 2x a week—get your application in now to start selling sooner!

JOIN OUR COMMUNITY OF MAKERS

NIHAL - KICK

"DELLI is the kind of marketplace every indie brand needs: supportive, creative, and always pushing our products in front of the right audience. The curated boxes have been fantastic for driving trial of our Peperoncino, and the marketing support has given us exposure we couldn’t have done alone."

LUCY - GOAT RODEO GOODS

"DELLI has been a game changer for us as a new brand and small producer. It's given us a platform to reach loads of new customers, the exposure for the brand has been top tier and has really helped grow sales. It's also great credibility to be featured alongside lots of other iconic indie brands!"

TIM - THE SAUCERER

"DELLI felt more like a community than a marketplace. It champions small-batch makers and connects us with people who genuinely care about good food - that was a no-brainer for The Saucerer. If you care about quality and community, DELLI’s where you want to be."

SELLER FAQS

WHO CAN SELL ON DELLI?

You’ll need to have your product registered as a food business, meet relevant food safety regulations, and be able to deliver to our warehouse in Essex.

We currently only support ambients products (for now!) Feel free to get in touch if you’re unsure whether your range fits. Once approved, you’ll complete a short onboard form; then we’ll place an initial order and take care of the rest.

From then on, it’s easy.

Let us know what you’d like to sell here.

Our community team will get in touch when we’re ready to learn more.

HOW DO I APPLY?

Start by filling in this short form. It takes two minutes and just asks for the basics about your business.

If you're eligible, we’ll follow up and guide you through the next steps.

WHAT HAPPENS AFTER I APPLY?

If you're eligible, we’ll ask you to send a product sample for review. All the details for this are included in the application.

We review new samples twice a week and aim to get back to you within 10 working days of receiving your sample.

WHAT KIND OF PRODUCTS CAN I SELL?

We work with makers offering everything from pantry staples to snacks, drinks, fresh goods and treats.

Some categories may require extra certification, and we currently only support ambient products (for now!) - but, if you're unsure, just ask. We’ll let you know what’s possible.

HOW DOES PRODUCT DELIVERY WORK?

Once you’re onboarded, you’ll deliver the agreed stock to our Essex warehouse.

From there, we handle fulfilment, shipping, and customer service - so your products get to your customers quickly and safely without any additional effort from you.

HOW DOES PAYMENT WORK?

We work on a consignment model, which means you stay in control of your stock - we only take a commission when something sells.

You deliver the agreed amount of product to our warehouse, and we take care of the rest. Once your products start flying off the shelves, you get paid automatically, either weekly or monthly, depending on what suits you best

No hidden fees, no upfront costs - just a fair split when things sell.

HOW DO I TRACK MY SALES AND STOCK LEVELS?

You’ll get access to the Maker Hub - your personal dashboard where you can track sales, stock levels, deliveries and more.

It’s simple, transparent, and built to make life easier.

WHAT IF I’M JUST GETTING STARTED?

No worries. If you’re new to food business registration, you can register with your local UK council for free.

We also recommend completing Level 2 Food Safety Training - it’s more straightforward than it sounds and helps you grow confidently.

In the UK, there are a number of resources and companies that offer food safety education and regulations help. You can always go to FSA to learn more!

HOW DO I MAKE THE MOST OF SELLING ON DELLI?

Tell your brand’s story: the more background we get, the better our editorial and listing content will be.

Then share your DELLI link on Instagram, newsletters, and with your followers. Sellers who post regularly sell out fastest. We can also repost your content.