Fallow Fallow was established in May 2019 by a trio of visionaries: chefs Jack Croft and William Murray, alongside entrepreneur James Robson. This partnership forms the backbone of Fallow's identity, blending innovative culinary artistry with a deep-rooted passion for hospitality. The result was a series of highly successful residencies that quickly positioned Fallow as a standout concept in the UK's vibrant restaurant landscape. At the heart of the St. James' restaurant menus and ethos are British producers' seasonal produce, and a team committed to sustainable cooking practices.