Serious Pig Serious Pig is based out of a railway arch in Peckham, South East London. The company makes gourmet snacks focused on flavour, innovation... Serious Pig is based out of a railway arch in Peckham, South East London. The company makes gourmet snacks focused on flavour, innovation, and sustainability. It was founded by George Rice, who came up with the idea after realizing pub snacks needed to be improved. READ MORE