Haru Matcha began when its founders discovered the diverse and rich world of matcha while living in Thailand and Japan. Captivated by tea masters and farmers crafting matcha with floral, nutty and vegetal notes, they returned to the UK to find matcha reduced to generic blends filled with artificial flavourings, sweeteners and syrups. Disappointed by this, they set out to honour the craft and share authentic, high‑quality matcha with others.