JUX Food was founded on the belief that eating well should be simple, flavourful, and accessible. It all began at a kitchen table, where founder Alice discovered freeze-drying—a method that locks in flavour and nutrients without the need for additives or waste. That lightbulb moment sparked the start of JUX: a modern pantry brand using real, whole ingredients and clever prep to make cooking easier for everyone. Rooted in sustainability and simplicity, JUX offers freeze-dried herbs and vegetables that taste just-picked, with all the convenience of cupboard storage.