El Rayo Tequila el Rayo is an independent Tequila brand based in South London, founded by a small team with a big passion for Mexico — its people, places, and bold creative energy. Inspired by the country’s vibrant spirit, El Rayo was created by creatives, for creatives. Working closely with artists in Guadalajara, the brand brings modern Mexico to life through striking design and rich visual storytelling. Since launching, El Rayo has partnered with Mexican talent to spotlight the culture, craft, and contemporary identity of the country — sharing stories that go far beyond the bottle.