CRUX takes its name from the Southern Cross, a small but brilliant constellation only visible in the southern hemisphere. Founded by Marco, who grew up in South Africa and mastered the art of the traditional braa - traditional outside BBQ. The brand is rooted in a deep connection to the South and shares that heritage through its offerings.CRUX takes its name from the Southern Cross, a small but brilliant constellation only visible in the southern hemisphere. Founded by Marco, who grew up in South Africa and mastered the art of the traditional braai, the brand is rooted in a deep connection to the South and shares that heritage through its offerings.